LCL Summer Finals 2016

The largest esports event in the CIS history with concurrent offline attendance of 10,000 people

In 2016, the strategy of Riot Games Russia & CIS was entirely focused on esports. That year we launched League of Legends Continental League (LCL) and built our first studio. For the 2016 LCL Summer Finals we set ourselves an ambitious goal to sell out the whole 10,000-people CSKA Arena in Moscow. Never before Russia and CIS countries have seen such a massive esports event.

To reach this goal we initiated an unprecedented marketing campaign, including TV ads and even a 'Special Delivery' program — joint bus tours to Moscow from the nearest cities. We introduced fan kits, autograph sessions, raffles, cosplay, engaging mechanics and lots of other activities that increased value of the ticket.

On this event I acted as a Delivery Lead. It was an intense role of tracking the overall event production, internal Riot Games team and multiple external vendors: technical production, logistics, design, branding and swag, trophies, ticketing etc. This event was one of the biggest challenges in my career.

Big thanks to the whole Moscow office of Riot Games and personally Alexey Kraynov for the unique opportunity to run such an ambitious event.

Photos

Extras

Credits

Product Owner
Country Manager
Head of Esports
Esports Manager
Broadcast Producer
League Operations
Content Manager
Event Coordinator
Live Producers

Head of Live Services
Head of Publishing
IT Manager
Digital Marketing Manager
Ecommerce Manager
Analyst
Talent Manager
Community Manager
Player Support
Finance Manager
Corporate Services Manager
Referees

Event Management
Head of Production
Show Director
Stage Manager
Project Coordinator

Technical Production
Technical Director

Broadcast
Head Mushroom
General Director
Technical Specialists

Producing Director
Sound Specialist
Live Graphics Specialist
Videographers

Observer

On-Air Talent

Photographers

Riot Games
Alexey Kraynov
Andrey Korshunov
Oleg Sukalkin
Stanislav Minakov
Vladimir Tortsov
Mikhail Zverev
Maria Komarova
Konstantin Yolshin
Jonathan Singh
Pavel Bestavashvili
Ilya Polezhaev
Vadim Tatsenko
Stepan Semenchuk
Daniil Kryuchkov
Andrey Kozlov
Anastasia Fidelman
Evgeny Urvantsev
Luiza Daminova
Yulia Kuleva
Elena Utkina
Anton Kochergin
Andrey Tselibeev
Dmitry Selyutin
Alexander Petrov
Aurora Slavina

ILMA Group
Denis Vaskin
Alena Manchenko
Alesya Zlebova
Alexander Isaev

SPIN Music
Alexey Bobrushko

Electronic Mushroom
Evgeny Olenev
Dmitry Chaikovsky
Petr Kuznetsov
Dmitry Gruznevich
Artemy Klein
Dmitry Volkov
Alexey Zolotarev
Igor Baikov
Maxim Ovcharek
Philipp Belozerov
Anastasia Fedotova

Mikhail 'Olsior' Zverev
Yuri 'FlashInTheNight' Shilenkov
Nikita 'Coldstar' Morozov
Igor 'ATRemains' Radkevich
Evgenia Paseko
Dmitriy 'Zak' Kulkin
Daniel 'Blasting' Kudrin
Vyacheslav 'Archie' Egorov
Alexander 'SanTaS' Lifashin
Daniil 'Diamondprox' Reshetnikov
Alexander 'Darth Zak' Scherbakov
Andrey 'BULBAZABP' Solokhov
Mikhail 'Space' Malyshev

Dmitriy Murashov
Ivan Nedorez
Alexander Nedorez
Lyana Dumanova
Mikhail Markov